Starting to create content: two days, lots of doubts and a camera
I’ve been recording videos for two days. That’s not a lot of time, but it’s enough to know this is for real.
I’m not a content creator. I’m a developer. I build products, write code, try to make things work. But two days ago I decided I was also going to talk about what I do — and how I do it.
Why I started
The honest reason: I’ve been building in silence for a while and that has a ceiling.
WorkoutNote is live. It has real users. It has a trainer marketplace, subscriptions, Stripe integration. I built it alone, with no investment, at 22. And almost nobody knows about it.
That’s not a product problem — it’s a visibility problem. And visibility doesn’t come on its own.
There’s also something more personal: I want to document the process. Not the polished result, but the real path — the decisions, the mistakes, what works and what doesn’t. That kind of content is what would have helped me when I started, and it’s what I want to create.
Where I’m publishing
TikTok is the main platform. The algorithm still favors new content and organic reach is real if the video hooks people. That’s where I’m putting most of my energy.
Instagram runs in parallel — Reels of the same content, stories of the process. Different audience, same content adapted.
Twitter and YouTube are secondary for now. Twitter for short ideas and thoughts, YouTube for when I have something that deserves a longer format.
The plan isn’t to be everywhere at once. It’s to build first where the return is highest and expand from there.
How these two days have been
Harder than expected, more interesting than I thought.
Recording feels weird at first. Talking to a camera with nobody on the other side requires a muscle I didn’t have. The first attempts were bad — too stiff, too scripted, no energy.
What worked was dropping the script and talking the way I would with someone in person. Direct, no fluff, with my own opinion.
The process also takes more time than it looks. Thinking about the angle, recording, editing, publishing. Not much per video, but you have to build the habit and the speed.
What I do know: the content has to be real. No entrepreneur posturing, no empty motivation. Code, decisions, numbers, mistakes. What actually happens when you build a product alone.
What I expect to get out of this
I’m not going to pretend I don’t care about followers — I do. But the goal isn’t to go viral, it’s consistency.
Short term: build a small but real audience of people in a similar situation — developers who want to ship products, entrepreneurs who learn by doing.
Mid term: grow WorkoutNote through content. Someone watches a video, opens the app, subscribes. Content working for the product.
Long term: build a solid personal brand. So that when someone thinks about indie development, about launching your own products, about building from scratch — my name comes up. That’s worth more than any metric.
What’s next
I’m going to try to post 3 videos a day. It’s ambitious, but I think it’s the only way to find my rhythm fast, understand what works and actually grow. And I’ll write here about the process — what works, what doesn’t, what I learn.
If you’re in a similar situation — building something alone, trying to get visibility — follow me on TikTok or Instagram. I’m doing this in public.